We wanted a sneaker that wasn't just an accessory
fashionable, but which carried with it a message both in terms of aesthetics and comfort.

This is how Ho'op che was born represents the driving force in the need to tell one's story in a spontaneous and necessary narrative that combines style, comfort and elegance.

Ho'op derives from the word “Ho'oponopono” Hawaiian slang inspired by a mantra that invites and incites people to move, to get busy, to bring out the best in themselves.

It's an optimistic and inspiring way to look at life. And the sneaker wants to be the right shoe to express your personality and lifestyle.