Get in the loop
Clean lines, essential design, and carefully selected materials. The Hoop collection is made for those who choose to move forward with confidence — every day. Minimal in style, strong in identity: each piece is designed to support your journey, step after step.
Our philosophy
The name Hoop is inspired by the Hawaiian mantra Ho’oponopono, a philosophy based on personal responsibility, balance, and continuous growth.It reminds us that every step forward starts from within: letting go, learning, and daring to try.
Hoop is an invitation to get in the loop, to move, evolve, and never stop pushing beyond your limits.
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